bITa
Europe 2003
Keynote Speakers, Round Table Chairmen & Workshop Leaders

Jan Duffy is Group Vice President, Solutions Research, IDC Canada. She is the leading architect of IDC's Self Assessment Maturity Models (SAMM)

Ms Duffy is a frequent speaker at leading industry and business events, has chaired and participated in many conferences, symposia and seminars, and has guest lectured at American Universities. She is a frequent contributor to the trade and business press, currently writes a column for the Information Management Journal (IMJ) and recently completed a business book entitled "Harvesting Experience-Reaping the Benefits of Knowledge". Recognized for her understanding and insight into the need for Strategic Alignment of Information Technology and Business, Jan is a respected speaker and author of "Harvesting Experience Reaping the Benefits of Knowledge."

Prior to joining IDC Canada, Ms. Duffy was Vice President, CRM Practice Development with LGS Group Inc., (an IBM company). Ms. Duffy is a former KPMG Partner and President of Duffy Consulting Group Inc.

SAMM Workshop

SAMM - a series of multi-dimensional models designed to represent a business as it moves through various stages of strategic change and personally manages the research program associated with IT/Business Alignment. SAMM is supported by IDC's in-depth research and analysis into people, processes, technologies and financial justification--the factors that are fundamental to success and survival in today's complex business environment.

Keynote: IT/Business Alignment--Is it art or is it science?

The ideal business exists to succeed; it relishes change and thrives on the
challenge of dealing with a volatile economy. In this organization information
technology stimulates new business opportunities and organizational cultures
and, at the same time it makes them possible. IT/Business Alignment is
considered essential to success in these circumstances, but difficult to define and even more difficult to prescribe. This keynote session will explore the art and science of achieving best known practice in IT/Business Alignment.

Wednesday 12 March 2003 - 14.30-15.15H.