The Business IT Alignment (bITa) Conference Europe 2003 highlights business IT alignment as a set of relationships among strategies and structures and is the premier European conference for senior IT executives and professionals, who want to take a systematic and structural approach to improving people, process, and technology at their organizations.

The alignment of IT and business is mandatory,
it is not optional
A 124 page report published by IDC, priced at $ 1500
(All delegates will receive this report for free!)

They will be provided insight into identifying areas that help or hinder business-IT alignment. Alignment focuses on the activities that management performs to achieve cohesive goals across the organization. Regardless of their current position on the business-IT alignment spectrum, senior IT executives and professionals should use a strategic alignment model as a tool to structure their thinking about relationships between business and IT.

The conference can help them develop views of their organization's strengths and weaknesses and focus on the functional integration of strategies and structures.

As part of the conference program special Round-Tables will be organized on topics like IT Service Management, Project Management, Business IT Alignment and Maturity.